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Dunkin’ Brands Group, Inc. (NASD:DNKN) Seasonal Chart

Seasonal Chart Analysis

Analysis of the Dunkin’ Brands Group, Inc. (NASD:DNKN) seasonal charts above shows that a Buy Date of January 17 and a Sell Date of April 12 has resulted in a geometric average return of 5.35% above the benchmark rate of the S&P 500 Total Return Index over the past 8 years. This seasonal timeframe has shown positive results compared to the benchmark in 8 of those periods. This is an excellent rate of success and the return strongly outperforms the relative buy-and-hold performance of the stock over the past 8 years by an average of 2.79% per year.

The seasonal timeframe is Inline with the period of seasonal strength for the Consumer Discretionary sector, which runs from October 17 to April 12. The seasonal chart for the broad sector is available via the following link: Consumer Discretionary Sector Seasonal Chart.

A word of caution: Only 8 years of data is available for shares of DNKN, perhaps insufficient to create a seasonal profile that accurately gauges the seasonal tendencies influencing the investment. Ideally, while 20 years is preferred, at least 10 years of data is required to perform a seasonal analysis that is considered to be reliable for future seasonal periods.

Dunkin’ Brands, through Dunkin’ Donuts (82% of system sales) and Baskin-Robbins (18%), generates revenue through franchise royalties and rent payments, sales of ice cream products to franchisees, and sales at company-owned stores. Based on expected systemwide sales of $12.1 billion in 2019, Dunkin’ is the second-largest global beverage and snack chain behind Starbucks. There are around 13,100 Dunkin’ Donuts (9,600 U.S. and 3,500 international) and more than 8,100 Baskin-Robbins locations worldwide (2,500 U.S. and 5,600 international).

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