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Baozun Inc. (NASD:BZUN) Seasonal Chart

Seasonal Chart Analysis

Analysis of the Baozun Inc. (NASD:BZUN) seasonal charts above shows that a Buy Date of April 9 and a Sell Date of June 29 has resulted in a geometric average return of 11.89% above the benchmark rate of the S&P 500 Total Return Index over the past 6 years. This seasonal timeframe has shown positive results compared to the benchmark in 6 of those periods. This is an excellent rate of success and the return strongly outperforms the relative buy-and-hold performance of the stock over the past 6 years by an average of 18.76% per year.

The seasonal timeframe correlates Poorly with the period of seasonal strength for the Consumer Discretionary sector, which runs from October 17 to April 12. The seasonal chart for the broad sector is available via the following link: Consumer Discretionary Sector Seasonal Chart.

A word of caution: Only 6 years of data is available for shares of BZUN, perhaps insufficient to create a seasonal profile that accurately gauges the seasonal tendencies influencing the investment. Ideally, while 20 years is preferred, at least 10 years of data is required to perform a seasonal analysis that is considered to be reliable for future seasonal periods.

Baozun Inc is an e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. Its integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. It delivers omni-channel solutions to create shopping experience across various touch points online and offline. It services brand partners in diverse categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; FMCG, and mother and baby products, among others.

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