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Choice Hotels Intl, Inc. (NYSE:CHH) Seasonal Chart

Seasonal Chart Analysis

Analysis of the Choice Hotels Intl, Inc. (NYSE:CHH) seasonal charts above shows that a Buy Date of July 28 and a Sell Date of December 20 has resulted in a geometric average return of 8.21% above the benchmark rate of the S&P 500 Total Return Index over the past 20 years. This seasonal timeframe has shown positive results compared to the benchmark in 18 of those periods. This is an excellent rate of success, but the return underperforms the relative buy-and-hold performance of the stock over the past 20 years by an average of 1.8% per year.

The seasonal timeframe correlates Poorly with the period of seasonal strength for the Consumer Discretionary sector, which runs from October 17 to April 12. The seasonal chart for the broad sector is available via the following link: Consumer Discretionary Sector Seasonal Chart.

Choice Hotels operates 597,000 rooms across 13 brands addressing the economy and midscale segments. Comfort Inn and Comfort Suites are the largest brands (27% of the company’s total domestic rooms), while Ascend and Cambria (6% of total domestic rooms) are newer lifestyle and select-service brands experiencing strong demand prior to COVID-19. Choice added its 13th brand with the launch of extended-stay brand Everhome in January 2020. Franchises are 99% of total revenue, and the United States represents 78% of total rooms.

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