Equity Clock

Arithmetic Average Seasonal Chart

Geometric Average Seasonal Chart

DEO Relative to the S&P 500

DEO Relative to the Sector

Seasonal Chart Analysis

Analysis of the Diageo PLC (NYSE:DEO) seasonal charts above shows that a Buy Date of March 18 and a Sell Date of July 2 has resulted in a geometric average return of 1.55% above the benchmark rate of the S&P 500 Total Return Index over the past 20 years. This seasonal timeframe has shown positive results compared to the benchmark in 16 of those periods. This is a very good rate of success and the return slightly outperforms the relative buy-and-hold performance of the stock over the past 20 years by an average of 0.93% per year.

The seasonal timeframe is Inline with the period of seasonal strength for the Consumer Staples sector, which runs from April 25 to November 23. The seasonal chart for the broad sector is available via the following link: Consumer Staples Sector Seasonal Chart.

The product of a merger between Grand Metropolitan and Guinness in 1997, Diageo is one of the world’s leading producers of branded premium spirits, approximately level with Kweichow Moutai in revenue terms. It also produces and markets beer and wine. Brands include Johnnie Walker blended scotch, Smirnoff vodka, Crown Royal Canadian whiskey, Captain Morgan rum, Tanqueray gin, Baileys Irish Cream, and Guinness stout. Diageo also owns 34% of premium champagne and cognac maker Moet Hennessy, a subsidiary of French luxury-goods maker LVMH Moet Hennessy-Louis Vuitton, and a near-55% stake in India’s United Spirits.

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Stocks mentioned in this post: DEO