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Dollar General Corp. (NYSE:DG) Seasonal Chart

Seasonal Chart Analysis

Analysis of the Dollar General Corp. (NYSE:DG) seasonal charts above shows that a Buy Date of March 27 and a Sell Date of August 22 has resulted in a geometric average return of 8.99% above the benchmark rate of the S&P 500 Total Return Index over the past 10 years. This seasonal timeframe has shown positive results compared to the benchmark in 10 of those periods. This is an excellent rate of success and the return outperforms the relative buy-and-hold performance of the stock over the past 10 years by an average of 1.36% per year.

The seasonal timeframe is Inline with the period of seasonal strength for the Consumer Staples sector, which runs from April 25 to November 23. The seasonal chart for the broad sector is available via the following link: Consumer Staples Sector Seasonal Chart.

A leading American discount retailer, Dollar General operates over 15,000 stores in 44 states, selling branded and private-label products across a wide variety of categories. In fiscal 2018, 78% of net sales came from consumables (including paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items), 12% from seasonal merchandise (such as toys, greeting cards, decorations, and gardening supplies), 6% from home products (for example, kitchen supplies, small appliances, and cookware), and 5% from basic apparel. Stores average roughly 7,400 square feet, and about 75% of Dollar General locations are in towns of 20,000 or fewer people. The firm emphasizes value, with more than 80% of its items sold at $5 or less, mostly using an everyday low price strategy.

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