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McDonalds Corp. (NYSE:MCD) Seasonal Chart

Seasonal Chart Analysis

Analysis of the McDonalds Corp. (NYSE:MCD) seasonal charts above shows that a Buy Date of February 7 and a Sell Date of April 30 has resulted in a geometric average return of 1.17% above the benchmark rate of the S&P 500 Total Return Index over the past 20 years. This seasonal timeframe has shown positive results compared to the benchmark in 16 of those periods. This is a very good rate of success, but the return underperforms the relative buy-and-hold performance of the stock over the past 20 years by an average of 3.37% per year.

The seasonal timeframe is Inline with the period of seasonal strength for the Consumer Discretionary sector, which runs from October 17 to April 12. The seasonal chart for the broad sector is available via the following link: Consumer Discretionary Sector Seasonal Chart.

McDonald’s generates revenue through company-owned restaurants, franchise royalties, and licensing pacts. Restaurants offer a uniform value-priced menu with some regional variations. As of September 2020, there were roughly 39,100 locations in more than 120 countries: 36,400 franchisee/affiliate units and 2,700 company units. After reorganizing the company into segments based on the maturity and competitive position of its different markets, refranchising 4,000 locations, and eliminating $500 million in net annual SG&A expenses the past several years, the company is focused on its “Accelerating the Arches” plan, which includes (1) optimizing its marketing approach; (2) focusing on its core menu; and (3) doubling-down on digital, drive-thru, and delivery efforts.

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