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McDonalds Corp. (NYSE:MCD) Seasonal Chart

Seasonal Chart Analysis

Analysis of the McDonalds Corp. (NYSE:MCD) seasonal charts above shows that a Buy Date of August 3 and a Sell Date of November 23 has resulted in a geometric average return of 4.4% above the benchmark rate of the S&P 500 Total Return Index over the past 20 years. This seasonal timeframe has shown positive results compared to the benchmark in 15 of those periods. This is a good rate of success, but the return underperforms the relative buy-and-hold performance of the stock over the past 20 years by an average of 0.66% per year.

The seasonal timeframe correlates Poorly with the period of seasonal strength for the Consumer Discretionary sector, which runs from October 17 to April 12. The seasonal chart for the broad sector is available via the following link: Consumer Discretionary Sector Seasonal Chart.

McDonald’s is the largest restaurant owner-operator in the world, with trailing 12 month system sales of $109 billion (as of the third quarter of 2021) across 39,680 stores and 119 countries. McDonald’s pioneered the franchise model, building its impressive footprint through partnerships with independent restaurant franchisees around the world. The firm earns nearly 60% of its revenue from franchise royalty fees and lease payments, with the remainder coming from company-operated stores across its three core segments: the United States, internationally operated markets, and international developmental/licensed markets. McDonald’s owns 55% of the real estate and 80% of the buildings in its franchise system, offering it substantial leverage in maintaining quality standards and consistency.

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