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Monster Beverage Corp. (NASD:MNST) Seasonal Chart

Seasonal Chart Analysis

Analysis of the Monster Beverage Corp. (NASD:MNST) seasonal charts above shows that a Buy Date of November 8 and a Sell Date of February 26 has resulted in a geometric average return of 15.06% above the benchmark rate of the S&P 500 Total Return Index over the past 20 years. This seasonal timeframe has shown positive results compared to the benchmark in 17 of those periods. This is a very good rate of success, but the return underperforms the relative buy-and-hold performance of the stock over the past 20 years by an average of 15.86% per year.

The seasonal timeframe correlates Poorly with the period of seasonal strength for the Consumer Staples sector, which runs from April 25 to November 23. The seasonal chart for the broad sector is available via the following link: Consumer Staples Sector Seasonal Chart.

Monster Beverage is a leader in the energy drink subsegment of the beverage industry. The Monster trademark anchors its portfolio, and notable offerings include Monster Energy, Monster Ultra, and Java Monster. Operationally, the firm is primarily a brand owner, outsourcing most of its manufacturing processes to third-party copackers. It primarily uses the Coca-Cola bottling system for distribution after a strategic agreement in which Coke became Monster’s largest shareholder (roughly 19%) and that also included the exchange of certain businesses between the two firms. Most of Monster’s revenue is generated in the United States, though international geographies are increasing in the mix as its products’ distribution scales across the Coca-Cola network.

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