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Starbucks Corp. (NASD:SBUX) Seasonal Chart

Seasonal Chart Analysis

Analysis of the Starbucks Corp. (NASD:SBUX) seasonal charts above shows that a Buy Date of August 8 and a Sell Date of December 8 has resulted in a geometric average return of 5.82% above the benchmark rate of the S&P 500 Total Return Index over the past 20 years. This seasonal timeframe has shown positive results compared to the benchmark in 16 of those periods. This is a very good rate of success, but the return underperforms the relative buy-and-hold performance of the stock over the past 20 years by an average of 1.82% per year.

The seasonal timeframe correlates Poorly with the period of seasonal strength for the Consumer Discretionary sector, which runs from October 17 to April 12. The seasonal chart for the broad sector is available via the following link: Consumer Discretionary Sector Seasonal Chart.

Starbucks is one of the most widely recognized restaurant brands in the world, operating more than 33,800 stores across 83 countries as of the end of the firm’s fiscal 2021. The firm operates in three segments: North America, international markets, and channel development (grocery and ready-to-drink beverage). The coffee chain generates revenue from company-operated stores, royalties, sales of equipment and products to license partners, ready-to-drink beverages, packaged coffee sales, and single-serve products.

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