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Starbucks Corp. (NASD:SBUX) Seasonal Chart

Seasonal Chart Analysis

Analysis of the Starbucks Corp. (NASD:SBUX) seasonal charts above shows that a Buy Date of August 31 and a Sell Date of December 5 has resulted in a geometric average return of 6.88% above the benchmark rate of the S&P 500 Total Return Index over the past 20 years. This seasonal timeframe has shown positive results compared to the benchmark in 17 of those periods. This is a very good rate of success, but the return underperforms the relative buy-and-hold performance of the stock over the past 20 years by an average of 5.14% per year.

The seasonal timeframe is Inline with the period of seasonal strength for the Consumer Discretionary sector, which runs from October 17 to April 12. The seasonal chart for the broad sector is available via the following link: Consumer Discretionary Sector Seasonal Chart.

Through a global chain of almost 31,300 company-owned and licensed stores, Starbucks sells coffee, espresso, teas, cold blended beverages, food, and accessories. The company also distributes packaged and single-serve coffee, tea, juice, and pastries through its own stores, grocery store chains, and warehouse clubs under the Starbucks and Teavana brands under the Global Coffee Alliance partnership with Nestle. In addition, Starbucks markets bottled beverages, ice creams, and liqueurs through partnerships with Pepsi, Anheuser-Busch, Tingyi, and Arla. In fiscal 2019, Starbucks’ Americas segment (including the U.S.) represented 69% of total revenue, followed by the International segment (including China) at 23%, then channel development at almost 8%.

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