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Swatch Group AG (OTCMKT:SWGAY) Seasonal Chart

SWGAY Relative to the S&P 500
SWGAY Relative to the S&P 500

SWGAY Relative to the Sector
SWGAY Relative to the Sector

Monthly Seasonal Swatch Group AG (OTCMKT:SWGAY)

Seasonal Chart Analysis

Analysis of the Swatch Group AG (OTCMKT:SWGAY) seasonal charts above shows that a Buy Date of January 9 and a Sell Date of April 30 has resulted in a geometric average return of 4.62% above the benchmark rate of the S&P 500 Total Return Index over the past 9 years. This seasonal timeframe has shown positive results compared to the benchmark in 7 of those periods. This is a good rate of success and the return strongly outperforms the relative buy-and-hold performance of the stock over the past 9 years by an average of 20.6% per year.

The seasonal timeframe is Inline with the period of seasonal strength for the Consumer Discretionary sector, which runs from October 17 to April 12. The seasonal chart for the broad sector is available via the following link: Consumer Discretionary Sector Seasonal Chart.

A word of caution: Only 9 years of data is available for shares of SWGAY, perhaps insufficient to create a seasonal profile that accurately gauges the seasonal tendencies influencing the investment. Ideally, while 20 years is preferred, at least 10 years of data is required to perform a seasonal analysis that is considered to be reliable for future seasonal periods.

Swatch Group’s biggest brands are Omega (number-two Swiss watch brand by sales after Rolex), Longines (the largest premium watch brand and number four by sales globally), Breguet, Tissot (the leader in midrange Swiss watches with around 4 million annual unit sales), and Swatch. Swatch employs 36,000 people, half of them in Switzerland. We estimate that Swatch Group makes about 30% of its sales with Omega, 17% with ultraluxury brands, 18% with Longines, 13% with Tissot, and 5% with Swatch. We estimate Omega and Longines to be the group’s most profitable brands.

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