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Hershey Foods Corp. (NYSE:HSY) Seasonal Chart

Seasonal Chart Analysis

Analysis of the Hershey Foods Corp. (NYSE:HSY) seasonal charts above shows that a Buy Date of November 30 and a Sell Date of March 13 has resulted in a geometric average return of 4.56% above the benchmark rate of the S&P 500 Total Return Index over the past 20 years. This seasonal timeframe has shown positive results compared to the benchmark in 16 of those periods. This is a very good rate of success and the return outperforms the relative buy-and-hold performance of the stock over the past 20 years by an average of 1.73% per year.

The seasonal timeframe correlates Poorly with the period of seasonal strength for the Consumer Staples sector, which runs from April 25 to November 23. The seasonal chart for the broad sector is available via the following link: Consumer Staples Sector Seasonal Chart.

Hershey is a leading confectionery manufacturer in the U.S. (around a $25 billion market), controlling around 47% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm’s mix has expanded over the last 85 years and now consists of 100 brands, including Reese’s, Kit Kat, Kisses, and Ice Breakers. Hershey’s products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the U.S., including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate’s Booty, Smart Puffs, and Original Tings brands) over the past few years.

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