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Hershey Foods Corp. (NYSE:HSY) Seasonal Chart

Seasonal Chart Analysis

Analysis of the Hershey Foods Corp. (NYSE:HSY) seasonal charts above shows that a Buy Date of January 11 and a Sell Date of May 27 has resulted in a geometric average return of 6.05% above the benchmark rate of the S&P 500 Total Return Index over the past 20 years. This seasonal timeframe has shown positive results compared to the benchmark in 16 of those periods. This is a very good rate of success and the return slightly outperforms the relative buy-and-hold performance of the stock over the past 20 years by an average of 0.79% per year.

The seasonal timeframe correlates Poorly with the period of seasonal strength for the Consumer Staples sector, which runs from April 25 to November 23. The seasonal chart for the broad sector is available via the following link: Consumer Staples Sector Seasonal Chart.

Hershey is a leading confectionery manufacturer in the U.S. (nearly a $25 billion market), controlling around 45% of the domestic chocolate space. Beyond its namesake label, the firm’s mix has expanded over the last 85 years and now consists of more than 80 brands, including Reese’s, Kit Kat, Kisses, and Ice Breakers. Hershey’s products are sold in about 80 countries, with just 10%-15% of total sales coming from markets outside the United States, including Brazil, China, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, with deals to add Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate’s Booty, Smart Puffs, and Original Tings brands) over the past few years.

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