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The J. M. Smucker Co. (NYSE:SJM) Seasonal Chart

Seasonal Chart Analysis

Analysis of the The J. M. Smucker Co. (NYSE:SJM) seasonal charts above shows that a Buy Date of November 6 and a Sell Date of March 25 has resulted in a geometric average return of 5.02% above the benchmark rate of the S&P 500 Total Return Index over the past 20 years. This seasonal timeframe has shown positive results compared to the benchmark in 16 of those periods. This is a very good rate of success and the return outperforms the relative buy-and-hold performance of the stock over the past 20 years by an average of 1.93% per year.

The seasonal timeframe correlates Poorly with the period of seasonal strength for the Consumer Staples sector, which runs from April 25 to November 23. The seasonal chart for the broad sector is available via the following link: Consumer Staples Sector Seasonal Chart.

J.M. Smucker is a packaged food company that primarily operates in the U.S. retail channel (87% of fiscal 2020 revenue), but also in U.S. food-service (10%), and international (3%). Its largest category is pet food and treats (38% of 2020 revenue), with popular brands such as Milk-Bone, Meow Mix, 9Lives, Kibbles ‘n Bits, Nature’s Recipe, and Rachael Ray Nutrish. Its second- largest category is coffee (32%) with the number-two brand Folgers and number-six Dunkin’. Other large categories are peanut butter (9%), with number-one Jif, fruit spreads (5%) with number-one Smucker’s, and frozen hand-held foods (5%) with number-one Uncrustables.

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