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Yum! Brands Inc. (NYSE:YUM) Seasonal Chart

Seasonal Chart Analysis

Analysis of the Yum! Brands Inc. (NYSE:YUM) seasonal charts above shows that a Buy Date of March 1 and a Sell Date of June 11 has resulted in a geometric average return of 6.82% above the benchmark rate of the S&P 500 Total Return Index over the past 20 years. This seasonal timeframe has shown positive results compared to the benchmark in 20 of those periods. This is an excellent rate of success and the return slightly outperforms the relative buy-and-hold performance of the stock over the past 20 years by an average of 0.37% per year.

The seasonal timeframe correlates Poorly with the period of seasonal strength for the Consumer Discretionary sector, which runs from October 17 to April 12. The seasonal chart for the broad sector is available via the following link: Consumer Discretionary Sector Seasonal Chart.

Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,220 global units), Pizza Hut (18,000 units), Taco Bell (7,600 units), and The Habit Burger (305 units). With $50 billion in 2020 systemwide sales, the firm is the second- largest restaurant company in the world, behind McDonald’s ($93 billion) but ahead of Restaurant Brands International ($31 billion) and Starbucks ($19 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spin-off transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.

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