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Yum! Brands Inc. (NYSE:YUM) Seasonal Chart

Seasonal Chart Analysis

Analysis of the Yum! Brands Inc. (NYSE:YUM) seasonal charts above shows that a Buy Date of March 1 and a Sell Date of June 11 has resulted in a geometric average return of 7.36% above the benchmark rate of the S&P 500 Total Return Index over the past 20 years. This seasonal timeframe has shown positive results compared to the benchmark in 20 of those periods. This is an excellent rate of success, but the return underperforms the relative buy-and-hold performance of the stock over the past 20 years by an average of 1.86% per year.

The seasonal timeframe correlates Poorly with the period of seasonal strength for the Consumer Discretionary sector, which runs from October 17 to April 12. The seasonal chart for the broad sector is available via the following link: Consumer Discretionary Sector Seasonal Chart.

As the parent company for more than 50,100 restaurant locations, Yum Brands operates one of the largest global quick-service restaurant systems. Concepts include KFC (24,600 units), Pizza Hut (17,800), Taco Bell (7,400), and The Habit (280). Yum Brands generated $53 billion in system sales in 2019 (53% KFC, 25% Pizza Hut, 22% Taco Bell). In November 2016, Yum China was spun out as a stand-alone company, but it is paying 3% of systemwide sales to Yum Brands annually as a trademark franchisee. Franchisees operated 98% of Yum Brand locations as of September 2020.

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